We Started Group Chat Because We Were Tired of Watching Good Businesses Get Ignored
Some of the best people we know make the best work we've seen, and almost nobody online has any idea they exist. Not because the work isn't good enough, and not because they aren't trying. Because they were handed a version of social media that was never built for people like them, and they've been blaming themselves for it ever since.
Lilya made pieces people obsessed over in person and scrolled past online. The problem wasn't the work, it was that every post read like a product listing instead of a reason to care. We built content around the making, not the selling, and now her drops sell out before the photos finish loading.
HIGHLIGHT
Marlowe Ceramics
Turned a quiet studio account into a 300-person waitlist for every kiln drop with a custom launch content strategy
This neighborhood coffee shop had loyal regulars and an account that talked like a billboard. We rebuilt it to sound like the actual place, the jokes, the regulars, the drink nobody orders correctly, and the following that grew from it was local, real, and lined up out the door on opening day two.
HIGHLIGHT
Vatican Coffee
Grew from 800 to 11k of the most aligned ready-to-buy followers, which then increased revenue by 20k
Some of the best people we know make the best work we've seen, and almost nobody online has any idea they exist. Not because the work isn't good enough, and not because they aren't trying. Because they were handed a version of social media that was never built for people like them, and they've been blaming themselves for it ever since.
If You Recognize Yourself in Any of This, We Should Talk.
The throughline in every project here is a person who was better than their brand was letting on, and finally did something about it. If that's a little too close to home, I take a small number of projects every quarter and I'd genuinely like to hear what you're building.